![]() ![]() Urs Eschle was the product manager of the original Doxa Sub. However, and despite its celebrated history, the company is instantly identified today by a project that created one of the most influential dive watches of all time. After the war, Doxa outfitted the German World Cup football team with gold watches and in 1956 introduced “Grafic”, a line of Bauhaus square watches. Doxa continued to produce extremely reliable wristwatches and chronographs, which were used in World War II, mainly by German aviators and other military personnel. When Ducommun died in 1936, he was replaced at the helm by Jacques Nardin, grandson of famed Le Locle watchmaker Ulysse Nardin. Through his connection with the motor industry, Ducommun’s instruments were soon in demand and as a result, the Doxa 8-day power-reserve was to be found in automobiles from many manufacturers, but none so enduring as the mythical Type 35 Bugatti. Doxa patented an instrument, using this movement, purpose-built to be mounted on cars’ and planes’ dashboards. The company rose to prominence in 1908 with the introduction of an 8-day watch movement, which offered motorists and aviators a dash-mounted timepiece providing greater ease of reading. However, before I proceed with my assessment, I feel that a short overview of the history of the company is needed to put things into a proper perspective.ĭoxa was founded by Georges Ducommun as Georges Ducommun, Fabriques Doxa in 1889 in Le Locle, Switzerland. That is the purpose of this article: make you understand how important and cool this watch is. Once a black-dial Sharkhunter variant received, we immediately put it to its paces comparing, debating and discussing about it. So we, at Monochrome, eagerly waited for a prototype to arrive at the HQ for a review. At Baselworld 2016, Doxa introduced its 50 th Anniversary Sub300 model, a great dive watch with unquestionable pedigree. ![]()
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